Legendary Giveback

Iconic soft-drink brand Cheerwine teamed up with folk-rock Americana band The Avett Brothers, in the The Legendary Giveback Sweepstakes. A cause-driven concert which features a headlining performance by the band and benefits three charities. I had the pleasure to work with the designers at WWD&S to craft a fun and engaging site that enabled fans to find out more about the sweepstakes.


We helped Cheerwine launch a digital microsite to support the concert's sweepstake and helped drive users to enter through various social channels. Utilizing the parallax scrolling effect to help tell the story of how the partnership between Cheerwine and the Avett Brothers came to be.

The animated Cheerwine bottle pouring down the page and filling the glass at the bottom, gave users instant feedback as the scrolled and helped drive them further down the page.


The sweepstakes raised over $125k for charities and garnered 25 thousand new social media fans for Cheerwine. Also generating more than 68 million impressions, 1.5 million viewers, and prompting media exposure from the Rolling Stones, NBC, ABC, Huffington Post, and more.